Awards

iParenting Media Awards Announces Best Products of 2007

SwaddleKeeper Blanket Wins in the Accessory Category!

Evanston, IL - iParenting Media Awards announces the winners of our Best Products of 2007 Call for Entry, during which we evaluated items ranging from high-tech toys, safety gear and educational software to helpful books, audio CDs and Web sites. All of the items were thoroughly evaluated by experienced reviewers to determine which ones exceeded the standards to earn an award.

The evaluation process created by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Only a fraction of the companies that attempt this certification achieve it.

"iParenting has been reviewing products for families for more than 10 years and we are proud and honored to take on that responsibility," says Alvin All, Chief Executive Officer of iParenting Media. "The iParenting Media Awards program is an unprecedented process that carefully reviews and then recognizes the best products in the marketplace and shares them with parents. The products submitted in our Best Products Call for Entry were diverse and appealing, but only the ones that exceeded the high evaluation standards we set earned the iParenting Media Award."

To be considered for an award, each company submitted four identical samples of each product, which were then precisely matched within iParenting's database of hundreds of experienced reviewers using iParenting's state-of-the-art technology. An expert, a childcare setting and a family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

For Immediate Release: 01/31/07 — For more information, contact: media@iparenting.com www.iParentingMediaAwards.com.

Media inquiries: media@iparenting.com, 847-556-2300. Photos and product descriptions of award-winning items are available.